Is your heart still in your business
January 5th, 2009 by Ingrid Cliff
Early January is peak planning time for many businesses and I facilitate a lot of workshops and planning sessions with business owners. But before you leap into planning actions and tasks - stop and ask yourself is your heart still in your business.
What I have found with my clients is if their heart is no longer in the business and they have lost the passion for what they do, it is like a marriage on the rocks. It brings up all the same feelings and emotions (including feelings of guilt, hopelessness and confusion).
Just like a rocky marriage, you need to take action to reconnect with your business, rediscover your passion and work out if you still have the commitment to make it work.
There is no shame in taking a break or seeking help, but just like with any relationship healing this is not for wimps.
Unless you can rediscover your heart in your business then no amount of marketing will work for you. No amount of activity will give you the results you are looking for and you won’t be happy.
Creating a marketing campaign for someone with no passion in their business is like a doctor operating when the patient is sure they are going to die - not advisable to proceed. A good marketer or copywriter will help you tap into your heart, and challenge you with these questions before they work on the campaign.
So as you start 2009 - is your heart still in your business?
Until next time
Ingrid Cliff
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