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Many of these articles came from our Words from the Heart Newsletter - check out our newsletter archives.

 

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Copywriting Articles

Words of Power

Converting thoughts about your business to words and images

The Lost Art of Letter Writing

How writing letters can bring you sales

Recycled articles

Write them once and use them a thousand times

Extra Extra Read all about it

Headlines have power - how to grab attention with a great headline

Spam Spam Spam Spam

Notes on the Spam Act for Small Business

Appointment Letters - Tips to Get Your Foot In the Door

How to write appointment letters that generate sales or leads

Autoresponders with Punch

Tips to write autoresponders that boost sales and build your business

Is the ACCC going to Shred Your Ads

How to comply with the Trade Practices Act with your writing

Lucky Door Prizes & Competions

Tips to make them legal and work for your business

Words From the Heart Newsletter


Ideas to grow your business, manage your human resources, attract customers and build your personal skills.

Subscribe to our FREE weekly newsletter and receive our "7 Secrets of Compelling Copy and Powerful Words" e-book free.

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Small Business Ideas & Marketing Articles
Read What Others Say About the Newsletter

The Three Steps to Business Success

The first of a series of articles on aligning your business through thought, word and deed.

Thinking Your Business to Success

How thought and planning is vital to business success

Turning Words into Deeds

How to take plans and words and convert them to action for your business

Simple Tips To Improve Your Website Rankings

10 tips to boost your search engine rank

Business Gets Social

Has social media replaced websites?

Where does Social Media Fit with your Marketing Strategy?

Finding a home for social media in your marketing

What I wish I knew before I started my business

7 things I wish I had known before starting my business

What is Your One thing

How your personal strengths help you create your business USP

Great Google Tools To Build Your Business

Google isn't just for finding websites - there are a stack of free tools to grow your business

Marketing Plans 101

The beginners guide to marketing planning

Power of Planning

Strategic and Business planning are vital stages in business development

The effect of elections on business

How to election proof your business and get a million dollar marketing lesson

Mid Year review

Take stock while you take stock

Start from where-ever you are

How to get ahead in business, no matter your business stage or success

Customer service tips to build loyal customers

How you can create loyal customers and raving fans

How to stay sane during change

Growing through change at work can be a challenge

The Purpose of Work

Work can be more than an income

The Weirdest Elephant in the Universe

How multiple strands of business can be fantastic

What you See is What You Get

What can you see in your office?

What is your big reason?

How to motivate employees and customers

Energy Conservation Isn't Just For Lightbulbs

How to conserve energy in your business

Getting Inside Your Customer's Head

How to know what your customer is thinking

"I'm one of your email newsletter recipients & have been for some time now - around 18 months (I think).  

I just wanted to send a quick note of thanks, I always enjoy the common sense advice immensely and am left with plenty to think about once I've read each issue.  

Thank you so much! and keep them coming!"

Berni Murray 

 

"After reading your article in your Sept newsletter "Is there a perfect job?", this assisted me in determining what role I wanted to attract based on my values that were very important to me.

I have done quite a bit of values work around different aspects of my life and career and your article really helped me determine more specifically how to attract the role that was important to me.

So thank you, thank you for your informative, realistic and easy to put in practice articles that you offer in your newsletters."

     Sam, Brisbane

"When Ingrid’s newsletter pops up in my emails I always make the time to read it. She fills the newsletter with wonderful, interesting, thought provoking and often very topical information.

I often go and check out the business she mentions, such as the Cardboard Box Company in today’s newsletter. I have added the business to my favourites list as I will have a job that will need their expertise soon.

Recently I did a cleanout and unsubscribed to at least five other newsletters because they were just trying to sell something and often did not have any other information that was useful. Ingrid’s newsletter always has some useful anecdote, story or report and it’s a pleasure to read.

I always learn something new when I read it.

Thanks Ingrid for a terrific newsletter."

Miluska Hamanova

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Human Resource Management Articles employee handbook | employee manual

 

Employee Performance Review Time

Tips to conduct a powerful and productive employee performance review

Managing the Generations

How to manage and motivate Baby Boomers, Gen X & Gen Y employees

Why do I need an employee manual?

What you need to know about employee manuals

Power of Personal space

How personal space affects productivity

Good Question
How to improve the power of your employee performance reviews through good questions

Part-time employees - full time headache?

Are part-time employees more trouble than they are worth?

Successful successions

How to plan for transitions at work

employee performance reviews: tips, templates and tacticsHow to hire your first employee

It is both simpler and harder than you think

A managers guide to managing change

A tip sheet to help managers successfully manage change

7 Reasons for Failed Job Probations
Learn the 7 Reasons new employees fail during their job probation

Beginners Guide to Employee Performance Reviews

How to conduct employee performance reviews with employees that motivate and build performance

The Challenge of Blogging and Employees

Blogs, Instant Messaging and emails all create new management challenges. Learn how to manage them.

Codes of Conduct that are worth More Than the Paper they are Written On

Well written codes of conduct that are clearly communicated make a difference to business - learn how

Your Emotional Guidance System and Work

Listen to your emotional guidance system and improve your performance

Hard Conversations

When the soft skills turn hard - how to have difficult conversations with people

Is there a Perfect Job?

Is there such a thing as the perfect job?

Job Interviews Made Easy

Tips for Managers on conducting job interviews

Managing with Heart

Management isn't all about control - effective managers manage with heart

Power of Positive Inductions

How to ensure new employees get the best possible start on the job

Who is Responsible?

How over-responsibility is just as bad as under-responsibility


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Personal Development Articles

Fear + Self Esteem = Your Success level

The equation behind your success

Be Careful What You Ask For

How what you focus on and ask for is what you get in life

Too busy to think?
Learn how being too busy to think can limit your life and what to do about it

Getting Unstuck

Everyone gets stuck now and again. Learn how to unstick yourselfIngrid Cliff 07 3351 8844

Happiness is only a thought away

How to get happy (and stay that way)

Mid Life Crisis?
Are you suffering from Mid Life Crisis? Take this quick quiz to find out

 

Stop Letting Fear Limit Your Life
Learn how to live with and go through your fear barrier!

7 Tips for Powerful Choices
Learn how to make more effective choices in your life

That Little "aha" Moment

Instantaneous solutions to life's little problems

Anger - the Hardest Emotion

Why is anger the hardest emotion to deal with?

Brush up your Listening Technique
Do you get told that you don't listen? This article gives you 12 ways to brush up your technique

Goals that Work!
If you don't know where you are going, all paths will get you there. This article gives you 10 tips to help you set goals that actually work!

The Art of Questions
One of the quickest ways to get to know someone or understand something to ASK QUESTIONS. This article helps you understand the art of asking questions

The Pain of Being Perfect
Trying to be perfect creates pain, saps energy and limits success. When you let go of the need to be perfect and just be who you are, warts and all, then life is richer, fuller and easier. This article helps you be who you really are

In Praise of Procrastination
Are you a Master of Procrastination? This article helps you take the creativity you have learnt in avoiding issues and turn it towards more helpful behaviours

How do you Sabotage Yourself?
Do you repeatedly get close to your goal and then "something" happens? This article helps you to identify where you are sabotaging yourself and how to choose a different behaviour

New Year's Resolutions

Reviewing the year that was and setting New Year's resolutions

How who you love tells you who you are

Love isn't blind

Beating Back to Work Post Baby Blues

A lighthearted look at the challenge of returning to work after baby

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